Camo by Stefano Ughetti is Italian men’s clothing line located in Biella North West Italy.

Camo’s clothing line is locally crafted and manufactured fabrics are therefore fundamental to Camo, celebrating and supporting the heritage and industry of the region.

Lying in the foothills of the Alps, Biella’s high mountain pastures and abundant water supply make it ideally suited to wool production, for which the town is famed and Camo puts to good use; several different bottega s are used in production, each one specialising in a specific product or technique.

Stefano Ughetti was born and raised in Biella, Italy. After studying at “Vaglio Rubens” Technical Institute for Geometry in Biella and one year studying at the University of Economy & Commerce in Torino, he started to work in 1995 for an interior fabrics company called Arazzo snc.

Between 2000 and 2004 he worked for Viceversa Edizioni Design Spa Home design company. In 2005 he founded Superstar, a concept store for menswear, located in Via Italia 82 in Biella. Camo was founded in 2007.

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